“We are Open!
Thanks to our many new and old friends who attended”
Photos Gary Ferber
NEW INDEPENDENT BOOKSTORE TO OPEN IN SAUSALITO
Sausalito, CA Sausalito Books by the Bay – a locally owned and operated, independent bookstore -- will open on the Sausalito waterfront in October. The new bookshop has taken over the space formerly occupied by a bookstore at 100 Bay Street on the Sausalito Yacht Harbor Marina in the heart of the downtown area.
The new venture will feature specially curated books for the local community and its many visitors, as well as merchandise that is unique to Sausalito. Decorative interior décor accessories, table top and high caliber gifts and nautical swag will be available. Gourmet picnics to grab and go prepared by local chefs are also planned.
The all new, completely remodeled bookshop will host author events, literary salons, book clubs, writing workshops, a Mother Goose Children’s Story Time and other special events. A Community Supported Bookstore membership program has also been launched which entitles members to discounts and other perks.
Located on the downtown marina boardwalk, the bookstore is just a half block off Bridgeway. While there is free parking in front of the store to facilitate access, home delivery of books will also be offered to Sausalito residents.
The owner, Cheryl Popp, is a local business woman who has been a Sausalito resident for 29 years. She is well-known for her leadership, community service and involvement in the local area. (Please see CV that follows.)
“Our goal is to really engage the local community – the residents, the local organizations, other merchants -- as well as the visitors who flock to Sausalito,” said Ms. Popp. She believes that for independent businesses to survive today, especially a bookstore, they need a sustainable business model which involves cross-merchandising, targeted marketing and community engagement. “We’re selling books and some very lovely merchandise, but we’re also selling community.”
The staff at Sausalito Books By the Bay have over 30 years of cumulative experience in the bookselling business. “Our booksellers are top notch,” said Ms. Popp, ”They love books and can provide far more insight and authenticity than an online retail experience.”
Ms. Popp feels she knows the demographic in Sausalito and says, “I’m getting everyone I know involved in helping to craft a bookshop that works for all of us.”
The store will be open 7-days a week, 10 AM – 6 PM. A grand opening celebration is slated for Thursday, October 10th, 5-7 PM, and will include a ribbon-cutting ceremony with local dignitaries.
A new Sausalito bookstore has opened in the space that Book Passage left behind.
Sausalito Books by the Bay opened its doors to customers this month at 100 Bay St. and is offering a limited inventory ahead of a ceremonial opening scheduled for 5 to 7 p.m. Oct. 10.
“I’m thrilled,” Sausalito resident Donovan Moore said on Monday when he discovered that a new bookstore had moved into the space. Moore was a regular customer at Book Passage during its short stint in Sausalito and was disheartened when the shop closed in June.
“I was thinking, what’s going on with Sausalito?” he said. “You need a bookstore.”
Cheryl Popp, a Sausalito marketing consultant, saw an opportunity for a new venture when the city’s only brick-and-mortar bookshop left town, she said. Popp plans to turn the store into a gathering space for Sausalito.
“We’re selling books,” she said, “but we’re also selling community.”
Popp plans to host author events, writing workshops and language classes at the store and will offer the space as a rental for events.
The store will also offer a “community supported bookstore program,” in which residents put money into their own store accounts. Those who buy into the program get a 10% discount on books and free admission to Books by the Bay events.
“Everybody is very excited that we’re going to have a bookstore again,” said Juli Vieira, president of the Sausalito Chamber of Commerce.
Bill Petrocelli, who co-owns Book Passage with his wife, Elaine, said in June that the company’s Sausalito store wasn’t selling enough books to keep it afloat. Petrocelli said his time would be better spent focusing on the company’s flagship store in Corte Madera, which opened 1976, and its second location at the San Francisco Ferry Building.
Book Passage struggled to attract tourists in Sausalito, according to Petrocelli. Many who visited the city by bicycle, he said, didn’t want to lug books around while they pedaled.
But Popp has a plan that she hopes will entice visitors. Because the shop is near the Sausalito ferry landing and the loading area for many tourist buses, she plans to offer pre-packaged meals, cooked by local chefs, in to-go containers. She’ll also offer gift merchandise and nautical-themed clothing for visitors looking for Sausalito souvenirs, she said.
Popp has also partnered with several local merchants and plans to sell their goods at the bookstore.
“I’m getting everyone I know involved in helping to craft a bookshop that works for all of us,” she said.